Digital transformation Value creation model Value propsition model Customers interaction model Payments

We are told that digitalization changes everything. The great disruption comes and will sweep us all away if we don't throw everything overboard that we have stuck to so far: hierarchies, proper clothing, serious business bills. Should we believe that? Short answer: No. But digitalization forms a triangle of technology, economy and human behavior/society – where the decisive interdependencies between the three factors are often missed. This article is a plea for an engineering-like approach to digital transformation and tries to make enemies equally on all sides.



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Bfw digitaal editie6 2020 08 pousttchi